| What is Digital Signage? |
 DIGITAL
SIGNAGE (also termed Dynamic Signage and Narrowcasting) refers to the
use of digital technology to send messages and images to displays, in
places frequented by the general public or specific targeted groups or
market segments. It replaces traditional marketing materials, and
enhances the quality of communication. The content it presents may guide
visitors, provide critical information, and entertain customers to
trigger certain purchasing decisions. |
| Key points to Digital Signage |
- Provides digital media playback
- Send images/message to the public
- Digitally display important Information
- Advertisement products and special deals
- Be able to network and manage your content to a server
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| Why use Digital Signage? |
Here are key scenarios illustrating the distinct
advantage of using Digital Signage over
advertisement posters.
- 10x Eye-Contact Catching
A dynamic sign has more than 10 times probability to get your
customers' attention. Once you have their attention, you have an
opportunity to influence their buying decisions.
- Right Place! Right Time!
The biggest headache for retailers on old paper poster is to make
sure that signs are put up at the right time and in the right place.
With Digital Signage, your problem is perfectly solved! It deals
with continually changing information, rotating menus, seasonal
changes or one-day sales. It also gives you the capability to
provide regional or even site-specific content, efficiently.
- Save Time and Money!
By eliminating the need to print and distribute static signs every
time you change your campaign, you substantially save on
printing/distributing costs and processing time. What you will have
is instant digital programming with informative and entertaining
content.
- Turn that extra space to extra cash!
You can turn your Digital Signage Network into a profit center by
selling advertising time to your suppliers. Best of all, this
service can be offered to more advertisers than ever possible as
compared to static advertising, with less clutter and waste!
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| How Digital Signage Works? |
| Stand Alone Digital Signage |
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- Digital media content is read by the MedivaView Stand
Alone LCD.
- Content can be controlled easily by remote control.
- MediaView plays the content according to the predefined
playlist.
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| Networked Digital Signage |
- Digital media content is sent to a central control PC.
Through user-friendly signage management software, you can
create playlists that arrange the way you want to present
the media content.
- Exposes content and playout to the play units through
the network.
- Play units deliver the content according to the
predefined playlist.
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